The best thing for you business owners is Google’s algorithms now see social media profiles as influence when it comes to search rankings! It is said that a few things have got to be finalised regarding what effect it will actually have on your overall ranking but its never been so important for your business to be n social media!
Like search engine optimisation, social media will have to be an ongoing thing because if you set it up and never use it ever again, people will most likely think it is an old account and no longer exists so making sure someone is up keeping it is vital! Social media is absolutely huge nowadays and it is used a lot of the time for advertising too! Having lots of different social media accounts for your business is now proving a great asset as its giving Google tonnes of new reasons as to why they should bump you up the page and that you are a well and trusted business.